{"id":7990,"date":"2024-03-08T10:32:27","date_gmt":"2024-03-08T10:32:27","guid":{"rendered":"https:\/\/www.trusted-heroes.com\/nicht-kategorisiert\/einfluss-von-guetesiegeln-auf-produkte-studie-monitor-2023-splendid-research\/"},"modified":"2025-07-22T09:38:59","modified_gmt":"2025-07-22T09:38:59","slug":"impact-of-quality-seals-on-products-study-monitor-2023-splendid-research","status":"publish","type":"post","link":"https:\/\/www.trusted-heroes.com\/en\/common\/impact-of-quality-seals-on-products-study-monitor-2023-splendid-research\/","title":{"rendered":"Impact of Quality Seals on Products \u2013 Study \u201cMonitor 2023\u201d \u2013 Splendid Research"},"content":{"rendered":"<h2>Background of the study<\/h2>\n<div class=\"page\" title=\"Page 4\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p>The Quality Seal Monitor 2023 provides an industry-, seal-, and product-spanning insight into the current status of consumer attitudes. The basis for this is a representative population survey with a sample size of 2,590 people living in Germany. The respondents are between 18 and 69 years old, reside in Germany, and are representatively quotated for age, gender, and federal state. The survey was conducted in August 2023 via the actively and passively recruited online access panel of SPLENDID RESEARCH GmbH.<\/p>\n<h2>What was the subject of investigation in the study?<\/h2>\n<p>Regarding quality seals, the study examined the current status and perspectives of general consumer attitudes toward quality seals, including awareness, buyer share, trust, buyer reach, image transfer between seal and product, purchase likelihood, price willingness, and actual purchases.<\/p>\n<h2>Relevance of the Study<\/h2>\n<div class=\"page\" title=\"Page 4\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p>Consumer behavior among an increasing number of people is characterized by growing awareness of ecological and ethical issues, as well as steadily rising demands regarding product quality. More and more consumers want to consciously select products based on quality criteria and special standards. However, they cannot test supply chains or manufacturing processes themselves in advance. Against this backdrop, quality seals serve as visual decision aids by guaranteeing customers the desired product attributes based on testing.<\/p>\n<h2>Benefits for Companies<\/h2>\n<div class=\"page\" title=\"Page 4\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p>Although awarding quality seals initially incurs costs for a company, the benefits are clear: products can gain a unique selling point through precise certification. This often leads to an increase in perceived quality, the opening of new buyer groups, and consumers\u2019 willingness to pay higher prices. To achieve this desired effect from placing a quality seal, the seal\u2019s awareness, meaningfulness, trustworthiness, and potential image transfer must be captured and evaluated. Companies need solid, neutral, and valid data for this purpose.<\/p>\n<div class=\"page\" title=\"Page 19\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<h2>There is a noticeable transfer of the seal\u2019s attributes onto the certified product.<\/h2>\n<div class=\"page\" title=\"Page 19\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p>A product certified with the \u201cFor More Animal Welfare\u201d seal sees a significant increase in the number of consumers who associate it with animal-friendly husbandry. A product bearing the Bioland seal is generally more likely to be associated with pesticide-free production. The \u201cProduct of the Year\u201d seal is linked by many consumers to increased customer satisfaction.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<h2>What influence do quality seals have on purchasing decisions?<\/h2>\n<p>According to the Splendid Research study, quality seals influence customers\u2019 willingness to purchase. Fifty percent of study participants agree with the statement, \u201cA product with a seal is better than one without a seal.\u201d Accordingly, the willingness to buy products with quality seals increases. The study\u2019s results show that the purchase likelihood for products with quality seals rises by 5%, and customers\u2019 price willingness also increases by 4%.<\/p>\n<h2>Consumers and Quality Seals<\/h2>\n<p>On average, every fourth consumer is reached through the placement of a quality seal. 64% of parents pay attention to quality seals when purchasing children\u2019s and baby products. 50% of consumers agree with the statement, \u201cA product with a seal is better than one without a seal.\u201d Additionally, 66% of consumers consider quality seals an important quality indicator when buying food.<\/p>\n<p>&nbsp;<\/p>\n<p>Source: https:\/\/www.splendid-research.com\/de\/studie\/guetesiegel-monitor-2023\/<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Background of the study The Quality Seal Monitor 2023 provides an industry-, seal-, and product-spanning insight into the current status of consumer attitudes. The basis for this is a representative population survey with a sample size of 2,590 people living in Germany. The respondents are between 18 and 69 years old, reside in Germany, and [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":6019,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[260],"tags":[],"class_list":["post-7990","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-common"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Impact of Quality Seals on Products \u2013 Study \u201cMonitor 2023\u201d \u2013 Splendid Research - Trusted Heroes<\/title>\n<meta name=\"description\" content=\"How do quality seals impact sales, popularity and customers&#039; trust of any product? 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